Since 2007 D'Antona&Partners staff members have been appointed scientific advisor and teachers in several outstanding training projects and events for the Sole 24OreTraining Business Unit.
In particular Rosanna D'Antona is member of the Sole 24Ore Media Relations Master Scientifc Board, wherein the staff cooperates in:
● teaching at Sole 24Ore Business School full and part-time masters
● attending events and yearly conferences, and contributing in the production of successful multi-media contents such as Master 24, a groundbreaking product conceived in cooperation and distributed with Sole 24Ore newspaper.
D'Antona&Partners attended in 2007 the first distance learning Master 24 in “Gestione e Strategia d'Impresa”, with on-line and in classroom teaching.
In the first issue, published on the 21st February 2007, D'&P dealt with the subject: “Le competenze manageriali – L'arte di comunicare e public speaking”.
In February 2008, D'Antona&Partners scientific coordination contributed to the publishing of the second Master 24 multi-media course in “Marketing e Comunicazione” (25 issues).
D'Antona&Partners contributed to the project with interactive video lessons on CD, interventions in talk-show on DVD and in-depth written contents.
Master 24 “Marketing e Comunicazione” has been published since the 27th February 2008 with the following table of contents:
1. Marketing Knowledge
2. Building and Valuing Successful Brand
3. Knowing New Needs to Understand the Market
4. Positioning and Marketing Plan
5. Choosing Non-Conventional Marketing Strategies
6. Managing Client Relationship and Services
7. Launching New Products and Services
8. Developing Business to Business Marketing
9. Planning Price Strategies
10. Identifying Real and Virtual Distribution Channels
11. Spawning Emotions in Point of Sale
12. Developing and Promoting with Show Business 01 - 02
13. Framing Marketing Budget and Profit and Loss Account
14. Managing Brands in Global Markets 01 - 02
15. Planning Integrated Corporate Communication
16. Executing Product and Service Communication 01 - 02
17. Organizing Media Relations and Press Office 01 - 02 - 03 - 04 - 05
18. Event Communication
19. Communicating in Emerging Markets 01 - 02
20. Communicating in No-Profit Sector: Strategy and Fund-Raising
21. Advertising communication and media planning
22. Build advertising campaign and evaluate the returns
23. Communicate the brand through packaging design
24. Marketing Accounting: the numbers to support decisions
25. New trends and strategies in retail trade